Jacqueline R. Querubin
(she / her / hers)
Marketing and Communications Professional
Soft Skills
Effecient Communication
Time and Project Management
Adaptive Leadership
Critical Thinking
Problem Solving
Decision Making
Teamwork
Building Connection
Empathy
Technical Skills
B2C Marketing
Copywriting and Editing
Strategic Storytelling
Email Marketing
Digital Advertising
Project Management
HTML/CSS
Brand Management
CRM Management
Data Quality and Management
Website Management
Budget Management and Allocation
Talent Acquisition and Retention
Tools
Salesforce
Marketing Cloud Solutions
MailChimp
Airtable for Budget Management
Asana for Project Management
Adobe Creative Suite
Work
Experience
KORU STRATEGY GROUP, LLC
Assistant Director of Operations
September 2021 – April 2023
PROFESSIONAL EDUCATION,
HARVARD GRADUATE SCHOOL OF EDUCATION
Marketing and Communications Manager
December 2018 – September 2021
PROFESSIONAL EDUCATION,
HARVARD GRADUATE SCHOOL OF EDUCATION
Marketing Specialist (B2C)
January 2016 – December 2018
ATHENAHEALTH
Marketing Analyst
July 2015 - October 2015
BOSTON BAR ASSOCIATION
Continuing Legal Education Coordinator,
Marketing and Events
April 2014 - July 2015
BOSTON BAR ASSOCIATION
Continuing Legal Education Coordinator,
Marketing and Events
August 2012 - April 2014
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Developed the full marketing and communications plan for all strategic and planned outreach
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Led the full-cycle email communications for current and prospective clients and company partners, from writing copy, designing templates and illustrations, campaign deployment, and metric tracking
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Executed project management across diverse and complex projects and teams
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Forged and nurtured client relationships and ensured that services met a standard of excellence
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Aided in contracting scopes of work for client professional learning that is uniquely created for their needs
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Managed Koru’s social media
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Led the full execution of marketing strategy at all stages for 100+ professional development programs that welcome 15,000+ participants a year
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Directed marketing budgets for four Harvard initiatives
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Supervised and guided the work/projects of a five-person marketing team, plus a graphic designer, a copywriter, and a data specialist
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Collaborated on large-scale campaigns with teams and constituents at the organization, school, and university level and engaged with partner organizations
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Assisted with the email CRM transition from Radius Campus Management to Salesforce Marketing Cloud
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Enhanced profitability to achieve marketing objectives and drove productivity and growth from concept to fulfillment
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Managed the full-cycle development of email marketing campaigns: writing engaging copy, designing email templates, identifying list segmentation, deploying campaigns, and tracking key metrics for over 90+ programs
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Collaborated on developing copy for SEO and paid social media advertising
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Worked closely with collaborators at the department and school level, such as Portfolio Directors and Harvard Faculty, to build and understand messaging and audience
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Maximized marketing efforts by supporting with marketing copy on our website and social media
Drove awareness of athenahealth services for the commercial sales team through lead generation campaigns, such as conferences, advertising, client events, thought-leadership, webinars, and direct mail campaigns.
Presided over the full-cycle event planning, promotion, and execution of all continuing legal education conferences for New England lawyers. Developed and executed an engaging multi-channel marketing strategy to promote these learning conferences.
Supported the planning of continuing legal education conferences by creating and maintaining marketing material and outreach.
Jan 2016 - Dec 2018
Marketing Specialist
Professional Education, Harvard Graduate School of Education
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Managed the full-cycle development of email marketing campaigns: writing engaging copy, designing email templates, identifying list segmentation, deploying campaigns, and tracking key metrics for over 90+ programs.
-
Worked closely with collaborators at the department and school level, such as Portfolio Directors and Harvard Faculty, to develop and understand messaging and audience
-
Maximized marketing efforts by supporting with marketing copy on our website and social media
Jul 2015 - Oct 2015
Marketing Analyst
athenahealth
Drove awareness of athenahealth services for the commercial sales team through lead generation campaigns, such as conferences, advertising, client events, thought-leadership, webinars, and direct mail campaigns.
Apr 2014 - Jul 2015
Continuing Legal Education Coordinator - Marketing and Events
Boston Bar Association
Presided over the full-cycle event planning, promotion, and execution of all continuing legal education conferences for New England lawyers. Developed and executed an engaging multi-channel marketing strategy to promote these learning conferences.
Aug 2012 - Apr 2014
Education and Marketing Assistant
Boston Bar Association
Supported in the planning of continuing legal education conferences by creating and maintaining marketing material and outreach.
Social Services
Eastern Massachusetts Abortion Fund
Board Member
December 2021 - Present
Member of a working board, and my responsibilities include supporting with developing and maintaining processes, internal communications, fundraising, and various social media posts.
Education
Boston University
B.A. International Relations
Concentration on Foreign Policy and Security, Regional Focus on Asia
Professional Learning
Harvard Division of Continuing Education
Marketing Strategy Program
September 2018