Leading
Projects and Collaborations
Digital Advertising
Leads the copy and design of all Facebook / Instagram lead generation ads, programmatic retargeting ads, and Google Ads.
Directs the budget allocation and deployment of all campaigns with our marketing agency.
Email Content and Design
Develops email and infographic copy and designs email templates with unique messaging for a specific target market.
Links to Sample Newsletter:
Dec. 2022 Season's Greetings Email
Mar. 2023 Celebrations and Updates Email
[partial email]
Interviews and Articles
Conducted interviews and wrote corresponding articles:
"A Q&A with Newly Appointed Higher Education Commissioner Harrison Keller"
"Beyond the Management Development Program: Group Five and the Power of Lasting Connections"
Strategy
View Slides: Updated FY21 Marketing Strategy
Developed a comprehensive, pivoted marketing strategy in response to market needs due to COVID-19.
View Document: Refreshed FY22-23 Marketing Strategy
Developed a refreshed marketing and communications process and strategy to engage all levels in the Koru partnership funnel in ways we never have before.
